THE 5 TOP RANKING GOOGLE WEBSITE FACTORS

What marketing strategies should you focus on this year? Here, we will discuss the top ranking Google website factors that will REALLY make a difference.

Authoritative and relevant backlinks.

Of course, powerful backlinks remain Google’s top ranking factor. A strong link-building strategy will really work in your favour – without it, you’ll lose out on your chances of ranking at all, especially if you’re a business just starting out.

However, you need to do it correctly to have your desired impact. Think about these different ways you can improve your current link-building strategy:

• Asking your content to be included in a roundup – posts that include content and opinions from niche-specific professionals.
• Write up genuine case studies.
• Provide free content or tools for people to use.
• Create infographics.

Of course, if you don’t have the right content to link to, it will be difficult to secure a decent backlink. Always ensure you create engaging, informative content that people will love linking to.

Mobile responsive.

After Google’s mobile-first update in 2018, mobile optimisation remains a top ranking factor. This means that Google now favours sites optimised for mobile search over all overs. With a high percentage of web searches coming from a mobile device, ensuring your website is responsive on different devices is increasingly important.

User experience.

Your site architecture is becoming increasingly important. Not only is it crucial to help potential customers find what they need easier, but it also helps search engine crawlers find more pages.

A website should be super simple to use and navigate around. In fact, it should take a customer 3 or 4 clicks at the most to find what they are looking for on a site. If they can’t after this time, they’ll inevitably press the back button and begin their search again elsewhere.

Also, by having clearly visible call-to-action buttons and updated content, you’ll be able to see an increase in users staying on your site for longer, as well as an increase in page views. Regularly updated content works wonders (which is why having a blog is a great idea).

Keep your website secure.

Back in 2017, Google’s Chrome browser began to flag up those sites that weren’t secure in the URL bar. Having a secure site gives you much more chance of keeping a customer on your site. You can say goodbye to your next sale when they see that “Not secure” URL bar.

Google will now favour secure sites over those that aren’t, meaning that you risk being wiped from search results altogether if your site isn’t.

Quality content.

Stuffing your content with unnatural keywords may temporarily work, but you will eventually be found out by Google, who will then take action to remove you from search results. 

The quality of your page content and your blog is actually still an important factor where SEO is concerned. Optimised copy for the right keywords holds great power regarding your rankings. You need to create pages of value, not only for your customers but to show Google you mean business.  

Know what your customers are searching for before you make any content changes. All your content may need could be a bit of optimisation for the right keyword or a new article on a topic. Optimised content helps Google place you in the right position in the search results.