Are you seeking an effective way to communicate with your customers whilst driving sales? Look no further; our email marketing services created with specialist email marketing platforms are just the ticket.
But what is email marketing?
Email marketing services are formed as part of a digital marketing strategy where a commercial message is sent to a group of people using email marketing platforms. The purpose can be varied, such as enhancing the relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers, or convincing current customers to purchase something immediately.
Typically, email marketing services can include any email communication sent to a customer or potential customer. The types of email marketing include newsletters, customer welcome emails, promotional campaigns, follow-up sequences, affiliate marketing emails, and customer retention emails, among others.
In 2022, email marketing boasted a notable open rate of 48.69% and a click-through rate of 16.79%. But these figures only tell part of the story. The click-to-open rate, a more accurate gauge of engagement, was 13.02%, demonstrating that a significant proportion of those who open emails also engage with their content.
Start engaging your customers with an email marketing strategy today.
Contact us now!
But an email marketing strategy is about more than just clicks and opens; it’s about conversions. Our strategies are crafted to optimise your return on investment. Despite the overall conversion rate based on the sent base being 1.06% in 2022, we utilise targeted email strategies to bolster this figure.
For instance, our “Email My Cart” campaign, which targets customers displaying a high intent to purchase, achieves a conversion rate of 24.58%
Whilst creating a email marketing strategy for your business we will ensure that personalisation, segmentation, analytics, automation and cost-effectiveness is all taken into account, allowing you to sit back and relax!
Boost your conversion rates now. Get started with our email marketing services!
With our services, you can unlock the potential of email marketing, building stronger relationships with your customers whilst boosting your bottom line. At Bigfoot we employ a blend of tried-and-tested strategies and innovative techniques to ensure your emails stand out in crowded inboxes.
Why email marketing is important:
- Cost-effectiveness: Compared to other forms of marketing, email marketing is relatively cheap. There are no advertising fees, printing costs, or media space costs.
- Targeted Audience: Businesses can control who sees an email by segmenting their recipients based on demographics, lead status, location, etc. This helps focus on a target audience who are more likely to be interested in the product or service.
- Personalisation: Emails can be personalised to create an impact. This means businesses can tailor their message based on customer actions, preferences, and previous sales.
- Scalability: Email marketing can be done at a large scale, reaching a substantial number of potential customers in an efficient manner.
- Immediate Communication: Emails are instant, which means businesses can communicate their messages right away, for example, to inform about a sale or promotion.
- Measurable: With email marketing, businesses can track open, click-through and conversion rates, making it simple to spot how a campaign can be improved. These metrics are not as clearly defined or trackable with traditional mail.
- Increased Sales: Email marketing often leads to a significant increase in sales. By sending out newsletters, special offers, and promotions, businesses can generate more sales opportunities.
- Builds Relationships and Brand Loyalty: Regular, quality email contact can help businesses build relationships with their customers, leading to increased brand loyalty and repeat customers.
- Automation: Businesses can automate their email marketing, such as welcome emails or reminder emails. This saves time and ensures customers always receive relevant content.
- Environmentally Friendly: Compared to traditional mail marketing, email marketing is much more environmentally friendly.
Join us, and let’s propel your business to new heights with our top-tier email marketing services.
